So you wanna watch a TV spot? – Part 3

COI/British Army – Truck
How do you sell something like the Army? By showing off your officers wielding the latest assault rifles, cruising around in gleaming armoured tanks and partaking in the glamourous life (the army ball, anyone?). The agency here thought otherwise – instead of showcasing the war to prospective recruits, they showed it. They featured harrowing scenarios, depicting the points of view of officers and war victims, and the internal conflicts each of them face. And made one of the most successful military recruitment campaigns ever.

Agency: Saatchi & Saatchi
Director: Paul Weiland

COI/British Army – Blanket
Another one in the series for The British Army. Rather than glossing over the subject of war, this one too answers some real issues concerning it. It deals with a sensitive subject and so well.

Agency: Saatchi & Saatchi
Director: Alexandra Taylor

The Times – Bottle
Newspapers, with their articles and columns, always make it a point to inform, educate, entertain and (more often than not) encourage readers to form an opinion. Yet their expensive, and weak, attempts at marketing themselves are an insult to both your intelligence as well as the papers they represent. So it’s surprising when you come across something like these. Two commercials for a newspaper, that are simple, nicely written and well-crafted. And, like the newspaper they represent, they do make you think.

Agency: RKCR/Y&R
Director: Chris Palmer

The Times – Banana
The second one in a series for this London-based newspaper. Another engaging, voice-over based script. Another intelligent piece of work.

Agency: RKCR/Y&R
Director: Chris Palmer

Audi S3 Quattro – Horses
You see a lot of TV commercials these days that set up a series of events, all leading to the big reveal of what the product or brand is. This one for Audi was one of the first that employed the technique. Clever script and great production values, sure, but in the hands of a less-gifted director, all that would have fallen flat. A lovely piece of work from the great (and sadly, late) Paul Arden.

Agency: DDB
Director:  Paul Arden

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